NEWTollBit State of the AI Bots - Q1 2025

The front door for AI agents to access your content

Future-proof your content for any AI protocol. Control access, analyze traffic today, and prepare for monetization as the agent economy grows

tollbit.yoursite.com

TollBit subdomain makes your content accessible for any AI protocol

TollBit product offerings

Trusted by world's best publishers

Complete AI traffic control through web gateway

Monitor, manage, and monetize AI traffic. All seamlessly integrated in one simple dashboard.

Explore TollBit for websites
Analytics

Monitor AI traffic

Real-time insights into AI bot traffic and content consumption patterns.
AI Bot Paywall

Manage AI access

Redirect unauthorized bots to your dedicated subdomain, informing them clearly about authorization requirements.
Paid Access

Monetize content

AI agents securely authenticate via TollBit. Publishers set rates, TollBit ensures compliance and payment collection.
TIME controls their AI traffic through
tollbit.time.com

Deploy AI-powered content access with NLWeb

One-click yoursite.com/ask endpoint deployment with enterprise-grade authentication, billing, and analytics

Instant yoursite.com/ask endpoint

Check a box in TollBit dashboard — /ask endpoint goes live instantly at your subdomain. No servers, no setup required.

Enterprise ready

Complete with agent authentication, rate limiting, monitoring, and enterprise-grade uptime.

Agent-aware billing & analytics

Automatically charge AI agents per query while keeping it free for human readers. Real-time analytics included.

Explore TollBit for NLWeb

See how TIME handles this at tollbit.time.com/ask

Instant MCP endpoint

Flip a switch and your fully-compliant /mcp server goes live at tollbit.yoursite.com/mcp. No infrastructure, no spec implementation required.

Auth & payments built-in

We validate callers, meter usage, and settle payments automatically — monetize every query without issuing API keys.

Auto-distribution & analytics

Your MCP tools become discoverable in the TollBit agent network. Real-time dashboards show usage and revenue.

Launch your MCP server in minutes

Instant deployment, automatic monetization, and seamless distribution across the agent network

Explore TollBit for MCP

See how TIME handles this at tollbit.time.com/mcp

Human traffic
AI bot traffic
2019
2023
62.8%
50.4%

Human traffic has been steadily declining

since AI tools became widely available

perplexity

/pər'plɛksədi/

2020

2022

2024

2026

AI bot traffic is on the verge of surpassing human traffic

TollBit's Q1 2025 by the numbers

Protecting and monetizing the web at scale

Explore report

65B+

Total website visits analyzed by TollBit

436M

AI bot scrapes detected

95M

Bot scrapes bypassed or ignored robots.txt instructions set by publishers

15M

Content transactions driven by our monetization infrastructure

Over $31M raised from leading investors in publishing, AI, and tech

Axios

Dan Primack

Axios

Lerer Hippeau

TheRebooting

Brian Morrissey

TheRebooting

Sometimes there's a simple solution to an intractable problem. The sort of thing that feels obvious, but only in retrospect.
Read the press

tollbit.yoursite.com
to get started today

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