Content controls
Control what AI systems can access from your site
Maintain full control over which elements, pages, and formats are included or excluded when AI developers request your content
Problem
When AI systems access your content, they don't distinguish between what you want shared and what you don't. Images, videos, embedded widgets, syndicated content, and sensitive material all get scraped the same way.
Publishers need a way to:
- Exclude specific elements like images, videos, and third-party embeds
- Protect syndicated or editorially restricted content from AI access
- Return clean, structured content without changing the live site
- Apply different rules for different AI use cases
Benefits
Explicit control, not assumptions
Choose exactly what AI systems can and cannot receive
Protect sensitive and third-party content
Exclude entire pages or article types from AI access
Cleaner inputs for AI use cases
Return structured, machine-readable content
No impact on your live site
Controls apply only to AI requests routed through TollBit
Solution
Step 1
Route AI requests through TollBit
When AI developers request content via TollBit, content controls are applied before anything is returned
Step 2
Apply element filters
Select which HTML elements should be excluded from AI responses, including:
- Images
- Videos
- Audio
- iFrames
- Links
These filters remove entire element types from the returned content while leaving the original page untouched.
Step 3
Use advanced class-based rules
For more precise control, exclude elements by CSS class. This allows you to remove:
- Embedded media players
- Sponsored or third-party widgets
If it is styled consistently on your site, it can be filtered.
Step 4
Apply article filters
Exclude entire pages from AI access based on HTML tags and attributes. Common examples include:
- Syndicated articles
- Editorially restricted content
If a page matches an article filter, it is not accessible to AI systems at all.
Step 5
Format approved content for AI
Only allowed content is cleaned and structured for AI use
Built for the ways AI actually interacts with the web
TollBit supports multiple AI use cases with purpose built solutions that are tailored to how agents interact with content and commerce
Digital publishers
Monitor, control, and monetize AI access. Publishers face growing AI traffic that is difficult to track and even more difficult to control. TollBit gives publishers a free platform for understanding how agents interact with their sites, separating AI traffic from human traffic, and enforcing rules and rates for content access.
Agentic commerce
Enable reliable, measurable agent-driven actions. Commerce platforms use TollBit to separate agent access from the human site, require agent identity, expose machine-facing workflows, measure real usage, and attach economics to agent activity, without disrupting existing commerce infrastructure.
Trusted by world's best publishers
Protect sensitive and restricted content
Ensure AI systems only access the parts of your site you explicitly allow
