Agent Site for publishers
Give AI visitors their own way in. On your terms.
Your next audience is reading through AI. Give bots and agents a version of your publication built for them — with control over what they receive, who gets access, and when they pay.
Trusted by the world’s leading publishers
Infrastructure for the next generation of visitors
Trusted by the world's best websites
Built for a different audience
Your content deserves an experience built for AI
An article page is designed to be read, browsed, and monetized by people. AI visitors need a different path to the same reporting, expertise, and data.
A readable version of your publication
Deliver clean Markdown for retrieval and optimized HTML for agents that navigate and interact. Put your content ahead of page scaffolding.
Your reader experience stays yours
Keep your design, advertising, subscriptions, and editorial workflow. Content controls apply to the version served through TollBit.
A separate home for AI traffic
Route selected bots away from your human site and onto infrastructure built to serve them. Manage agent access independently of reader access.
Your content. Your rules.
Decide what AI can access. And on what terms.
Make access a deliberate choice. Your Agent Site brings content delivery, permissions, and optional usage-based licensing together in one place.
Keep control of who gets in
Allow selected agents, restrict others, and apply policies to the requests routed through your Agent Site.
Your access policy
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Choose the audience
Decide which agents can enter
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Choose the content
Set what they can receive
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Choose the terms
Allow access or require a license
Explore Bot Paywall
Serve only the content you choose
Filter out images, videos, embeds, or entire articles. Keep syndicated and third-party material out of AI responses when you don’t have the rights to share it.
Attach economics to AI access
Add Bot Paywall to set rates for summarization or full display. Price by bot, page, or directory, and track paid access — with you deciding which content is available under each license.
Build on the infrastructure you already trust
Connect through your existing CDN. Keep your human website in place while TollBit serves the agent version.
- Cloudflare
- Fastly
- Akamai
- Amazon CloudFront
- Google Cloud CDN
- Azure Front Door
- Vercel
- Cloudflare
- Fastly
- Akamai
- Amazon CloudFront
- Google Cloud CDN
- Azure Front Door
- Vercel
Explore Content ControlsExplore licensed access
See what happens next
Understand your AI audience, down to the request
Use server-side analytics to see who is accessing your publication, whether they get through, and what traffic AI platforms send back.
Know which agents come for your content
Follow activity by AI platform and individual bot. See how demand changes over time and which pages keep bringing agents back.
Check the outcome of your access rules
Compare attempted and successful requests, response codes, and forwarded traffic. See how policy changes affect access to your main site and Agent Site.
Bring the whole portfolio into view
Compare AI demand and referrals across your publications. Identify the properties that attract the most activity and bring evidence to your licensing and content strategy.
Explore AnalyticsExplore Portfolio Analytics
Set up without rebuilding your website
Keep your CMS, subscriptions, and the infrastructure your readers rely on. Add a separate path for your AI audience.
#1
Connect your site
Verify your domain and connect your CDN logs. Start with a clear picture of which AI bots visit and what they request.
#2
Set your rules
Provision your agent subdomain. Choose the content to serve, the agents to allow, and any licenses and rates you want to apply.
#3
Route agents and measure
Configure your existing CDN to route selected AI traffic to Agent Site. Monitor requests, successful access, and referrals in TollBit.
Frequently asked questions
How Agent Site fits into your publishing stack.
What is an Agent Site?
Do I need to change my CMS or move my website?
Do I have to charge every AI bot?
Can I exclude content I don’t have the rights to license?
How do I know whether my rules are working?
Building an agent experience for a brand?
Explore the Agent Site CMS, agent actions, and task testing.
Agent Site for brands
Make your next audience work for your publication
Serve AI visitors with the content, permissions, and economics you choose. Start building your Agent Site today.