TollBit Analytics for publishers
Gain clear visibility into AI bot traffic on your website
See which bots access your articles, whether they get through, and which AI platforms send readers back. One clear view across every publication.
Trusted by the world’s leading publishers
Trusted by the world's best websites
Meet the audience your reader analytics can’t show you
AI crawlers and agents are becoming regular visitors to your publications. See their activity in your server-side traffic, even when they never load a browser analytics script.
Understand who is coming back
Track activity by AI platform and individual bot. Follow changes over time, distinguish bot purposes, and find the visitors driving demand for your content.
Put AI traffic in perspective
See how many AI scrapes it takes to earn a referral. Compare content consumption with the readers AI platforms send back to your site.
Find your most-read pages
See which articles attract AI requests, then drill into the bots accessing each one.
Check what gets through
Compare attempted and successful requests, response codes, and activity on paths disallowed by robots.txt.
Measure what comes back
Compare scraping volume with AI referrals by platform and page. See which platforms send readers back to your content.
Portfolio Analytics
One publication. Or your whole portfolio.
Bring every connected property into a shared view. Understand where AI demand is concentrated, which publications earn referrals, and where your team should look next.
Insights available in TollBit Analytics
Explore your AI audience, from your whole portfolio to an individual bot or article. Here’s a look at some of the insights available.
Properties
Find where AI demand is concentrated
Compare scrapes and referrals across your publications. Identify the properties driving the bulk of AI activity and prioritize where your team should focus.
Agent Site requests
See which bots reach your Agent Site
See which bots are routed to your Agent Site, what they’re there to do, and how many requests make it through. Track routing changes for each publication.
AI platforms
See which AI platforms use your content
Compare OpenAI, Perplexity, Google, and more for an individual publication. See attempted and successful scrapes, weekly trends, and each platform’s share of activity.
AI bots
Understand each bot’s behavior
Follow an individual bot over time. Inspect response codes to see when requests succeed, redirect, or encounter errors, and investigate changes in behavior.
Pages
Find the articles AI keeps coming back to
Go down to the URL. See which pages attract the most requests, how demand is changing, and the share of portfolio activity each article represents.
See the traffic. Then test the exposure.
Analytics shows the requests reaching your site. Scraper Audit goes a step further: run real scraping tools against an article and inspect what they can retrieve, including what makes it past your paywall.
Explore Scraper Audit
Test what scrapers can retrieve
Check whether a scraper receives the full article, a partial response, or a block. Inspect the returned content to identify gaps in your defenses.
Follow the requests behind each test
See when requests arrive, which identities they use, and how your site responds. A request timeline helps you investigate retries and changes in scraper behavior.
Track effectiveness over time
Compare results across audit runs to see how scraper behavior changes as you adjust your defenses.
Start with the traffic you already have
Connect your infrastructure and build a baseline. No changes to your publishing workflow or access policy required.
01
Add your properties
Create your account and add the publications you want to understand.
02
Connect your traffic data
Set up a supported CDN or log integration so TollBit can analyze incoming requests.
03
Find your first insight
Explore the bots, pages, and platforms driving activity. Share what you find with your team.
Turn portfolio insights into action
The complete picture of AI activity, with the detail your team needs to decide what comes next.
A complete picture of AI bot visits
Bring scraping volume, referrals, and individual bot activity together across every property. Give internal stakeholders a clear view of how AI interacts with your sites.
Understand bot behavior
Monitor allowed and forwarded requests and Bot Paywall interactions across your portfolio. Make informed decisions about bot access and rate policies.
Prioritize where to focus
When most scraping activity is concentrated in a few properties or articles, that’s a signal. Identify the sites and content attracting the most AI demand.
Build a more informed strategy
Make decisions with a view of your entire portfolio. Give editorial, commercial, and technical teams a shared foundation for their AI strategy.
Monitor, manage, and monetize AI traffic
Analytics gives you the evidence. Use Agent Site and Bot Paywall to decide how AI accesses your content and what that access is worth.
Agent Site
Give AI traffic its own way in
Serve bots and agents on dedicated infrastructure. Keep your reader experience in place while you control the content AI receives.
Explore Agent Site
Bot Paywall
Set the terms for paid access
Set custom rates for your content, choose which bots can access it, and turn AI demand into an opportunity to earn revenue.
Explore Bot Paywall
Know your AI audience. Decide what comes next.
Start with visibility into your AI traffic. Build your access, content, and licensing strategy on evidence.