Bot & agent paywall
Usage-based pricing for AI access, on your terms
You set what AI systems pay for your content with customizable pricing options. Charge per usage instead of flat deals, keep 100% of your rates, and adjust pricing as AI demand grows without renegotiating contracts.
Problem
AI bots and agents access publisher content in fundamentally different ways than humans — at massive scale, uneven frequency, and with wildly different commercial value. Flat licenses and one-size-fits-all pricing models don't reflect this reality.
Publishers need a way to:
- Price AI access dynamically
- Reflect the true value of premium content
- Monetize both small developers and large AI platforms
- Scale pricing without renegotiating contracts every time traffic grows
Benefits
Your content, your terms
You control what AI systems pay for your content — down to the bot, page, directory, and time window
Usage-based economics that scale
Charge per usage instead of flat annual deals
Scalable to meet AI demand
The same pricing framework works whether you're serving early-stage AI developers or the largest AI platforms in the world
No revenue share
You keep 100% of the rate you set. TollBit simply adds a small transaction fee paid by the AI customer
Experiment and optimize over time
Adjust rates continuously as AI traffic grows without needing new contracts
Solution
Step 1
Provision your Bot & Agent Paywall
AI bot traffic is routed through your TollBit subdomain so requests can be authenticated, priced, and enforced
Step 2
Activate standard licenses
Set rates for Summarization and Full Display licenses as your baseline pricing model
Step 3
Define pricing rules
Create custom pricing based upon: Bot (user agent), Page, Keyword, Time, Directory / subdirectory
Step 4
AI bots pay per use
When an AI system requests content, TollBit evaluates the request, enforces the applicable rate, and processes payment in real time
Step 5
Track every transaction
See a full audit trail of requests, prices paid, and bots accessing your content
Built for the ways AI actually interacts with the web
TollBit supports multiple AI use cases with purpose built solutions that are tailored to how agents interact with content and commerce
Digital publishers
Monitor, control, and monetize AI access. Publishers face growing AI traffic that is difficult to track and even more difficult to control. TollBit gives publishers a free platform for understanding how agents interact with their sites, separating AI traffic from human traffic, and enforcing rules and rates for content access.
Agentic commerce
Enable reliable, measurable agent-driven actions. Commerce platforms use TollBit to separate agent access from the human site, require agent identity, expose machine-facing workflows, measure real usage, and attach economics to agent activity, without disrupting existing commerce infrastructure.
Trusted by world's best publishers
Turn AI access into a priced interaction
Set usage-based pricing rules for bots and agents, keep 100% of your rates, and adjust pricing over time as AI demand changes
