NEWTollBit State of the AI Bots - Q2 2025

2025, September 8

AI Scraping Is On The Rise.
TollBit State of the Bots - Q2 2025

This TollBit State of the Bots is our third quarterly report that tracks overall trends in the scraping habits of the AI industry. Through our unique position, we have created this comprehensive report across our publisher network to give an evolving view into how AI companies access content, revealing emerging patterns, behaviors, and shifts each quarter.
The next AI visitors won't look like bots

Today's AI browsers and devtools, from Perplexity Comet to Firecrawl to Browserless, look human in site logs— showing up as Chrome while loading pages, ads, and solving CAPTCHAs.

9.4%
decrease in human visits

Human traffic trended downward as AI traffic volume continued to increase. This quarter, human visits decreased 9.4% across all sites on TollBit.

4x
increase in AI's share of website visits

AI visits rise as human visits fall. At the start of Q1, 1 out of every 200 visitors was AI. Now it is 1 in every 50, reflecting a 4x increase in the relative volume of AI visitors.

4x
increase in bots ignoring robots.txt

AI bots are continuing to ignore robots.txt directives this year. In Q2, 13.3% of AI bot visits bypassed robots.txt directives.

360%
increase in AI bot visits blocked

AI bot redirects to the TollBit Bot/Agent Paywall, have increased 360% from Q1 to Q2 2025 as websites have increasingly taken active measures to charge AI traffic.

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