NEWTollBit State of the AI Bots - Q1 2025

Monetize AI companies that scrape your website for free

TollBit helps over 1,400 publisher sites transform unauthorized AI scraping into a new revenue stream and combat ad revenue loss

Trusted by world's best publishers

Monitor, manage, and monetize AI traffic — all in one platform

TollBit provides an end-to-end solution for handling AI bot traffic

Analytics

Monitor AI traffic

Track which bots access your site and what they consume. Get real-time insights on popular pages and AI usage patterns, helping you make data-driven content decisions in the AI era.
AI Bot Paywall

Manage AI access

Easily redirect unauthorized AI traffic to a dedicated tollbit.yoursite.com subdomain. Bots attempting unauthorized access receive a structured response informing them that content requires authorization.
Paid Access

Monetize AI traffic

Legitimate AI agents sign up with TollBit to securely access your content. You set the rates and rules - TollBit ensures AI companies pay fairly, turning previously unauthorized scraping into a clear revenue stream.

Free to use. Easy to set up.

TollBit provides all of these features to websites for free. Implementing TollBit should take less than 30 minutes.

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TollBit's Q1 2025 by the numbers

Protecting and monetizing the web at scale

Explore report

65B+

Total website visits analyzed by TollBit

436M

AI bot scrapes detected

95M

Bot scrapes bypassed or ignored robots.txt instructions set by publishers

15M

Content transactions driven by our monetization infrastructure

Monitor AI traffic

Free tools to access more data and make informed decisions about AI

Explore TollBit Analytics
Top pages

Know exactly which pages on your site attract the most bot traffic, helping you prioritize and better understand visitor patterns.

Click-through rate

Understand the true impact of AI chatbot traffic on your website. Our data shows AI chatbot referrals result in 96% lower click-through rates compared to traditional search engines like Google.

Robots.txt bypass

Does your site have a robots.txt to deter bots? Identify how often bots bypass your robots.txt files. Our data shows AI bots bypassing robots.txt increased by over 40% last quarter alone — gain clear insights into this critical issue.

Bot traffic overview

Easily visualize total bot activity, visualize how AI bot traffic changes over time, and pinpoint the bots accessing your content most frequently.

Advanced filtering

Quickly sort and analyze data by individual AI bots or specific time frames to derive deeper insights into traffic patterns.

Up-to-date bot directory

Stay informed about new or updated bots across our network. We continuously monitor and identify emerging bots, adding them to our list and providing detailed analytics to help you understand their impact on your content.

Manage AI access

Enhanced control over AI access and clear monetization paths

Explore AI Bot Paywall
Control over access

Define which bots are allowed, and which are redirected.

Explicit messaging

Unauthorized bots are shown a message that says that they can not access your content. A paywall potentially raises the legal liability of unauthorized scraping.

Path to monetization

Developers are directed to TollBit where they can access your content in a scalable, authorized way.

Monetize your content

Your content, your terms. Monetize with usage based rates.

Monetized access

Set flexible fees for content consumption — whether it's for summaries or citations.

Dynamic pricing

Customize rates based on usage frequency, data type, or other key factors.

Marketplace

Expose your content to AI companies at scale and effectively display your content at your rates.

Wherever you are with your AI strategy, TollBit can help you take the next step

Many publishers start with all of our features, but you can start with wherever makes sense for your organization. TollBit offers immediate value from day one, even if you start small.

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