NEWTollBit State of the AI Bots - Q2 2025

September 15, 2025

TollBit Integration Now Available in WordPress VIP: Monitor, Manage & Monetize AI Traffic

AI bots and agents are changing the way information flows online. As AI tools like Perplexity become default entry points, websites are seeing their content scraped without consent, attribution, or compensation.

That’s why we’re excited to share that TollBit is now fully integrated into WordPress VIP. This partnership makes it simple for websites using WordPress VIP to monitor, manage, and monetize AI traffic — without additional engineering work.

What You Can Do with the Integration

With TollBit in your WordPress VIP environment, you can:

  • Enable a bot paywall – Redirect unauthorized AI bots and agents to a structured paywall, set your own rates, and ensure fair compensation for your content.

  • Access real-time analytics – See which bots are visiting, what pages they hit, how often, and whether they respect your rules. Track blocked attempts and new revenue streams in one place.

  • Support AI standards – Seamlessly connect with Model Context Protocol (MCP) and Natural Language Web (NLWeb) for authentication, rate limits, analytics, and monetization.

All of this is now available directly through the WordPress VIP Integrations Center, no engineering lift required.

How to Add TollBit in WordPress VIP

Getting started takes just a few clicks:

  1. Log in to the VIP Dashboard.
  2. Select the banner navigation menu item labeled “Integrations Center” at the top of the VIP Dashboard.
  3. Select an Integration from the Integrations Center list to access the information page for the Integration. An overview of the Integration’s features and functionality is provided, as well as information about the publisher and links to support documentation.
  4. To add the Integration to an organization, select the button labeled “+ Add to Organization” located at the top of the right-hand column.
    1. If the current user has an Org admin role for more than one organization, the organization to which the Integration will be added must be selected from the auto-generated option dropdown after the button is selected.

Take Back Control of Your Content

AI bots are already reshaping the web. This integration gives WordPress VIP websites the tools to stay ahead — blocking unauthorized access, enforcing fair rules, and opening new monetization paths.

If you’re a WordPress VIP customer, head to your Integrations Center today to activate TollBit and take back control of your content.

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