Agentic commerce solutions
Turn autonomous agent traffic into a controlled, measurable channel
TollBit gives commerce platforms a clean way to govern agent access, provide a reliable machine-facing surface, measure real usage, and attach economics
What commerce platforms are trying to solve
Commerce and marketplace companies come to TollBit to answer the following:
- How do we give AI agents a reliable, first-class way to interact with our marketplace instead of forcing them through interfaces built for humans?
- How do we require agents to identify themselves and operate under explicit rules, rather than anonymous automation?
- How do we preserve a high-quality end-user experience when agents act on behalf of customers?
- How do we observe, govern, and measure agent activity as it scales?
- How do we attach economics to agent access in a way that is sustainable and aligned with value?
These questions arise because agents are now accessing websites and executing workflows on fragile paths that were not designed for them.
The problem with the agents accessing sites built for humans
Standard, human-facing sites are optimized for dynamic rendering, client-side logic, sessions, and abuse protections built around human behavior.
When agents operate through this surface, behavior becomes brittle and unpredictable. Platforms are forced into a tradeoff:
- Attempt to block AI agents, which escalates evasion, will increase cybersecurity costs and could result potential loss in customers/revenue
- Allow uncontrolled access, which degrades end-user experience as agents compete with people for resources, introduces security risk, and skews site analytics as automated traffic appears indistinguishable from human behavior
Blocking alone doesn't solve the problem — and letting AI visitors unchecked offers no path to reliability, governance, or monetization.
What TollBit changes
Through TollBit, platforms expose an agent-facing surface that is optimized for agents to complete tasks and workflows such as finding and adding items to carts, or selecting a reservation.
TollBit introduces a clean separation between the human site and agent access.
Agents that identify themselves are routed through a dedicated access boundary where identity is established, access rules apply, and a surface intended for machines is served. The human site remains unchanged and optimized for people.
Monitor agent interactions in real time
Once agent access is explicit, behavior becomes observable in a meaningful way. Instead of inferring intent from raw logs, platforms can see which agents are accessing agent-facing surfaces and how usage patterns evolve over time. This creates a factual record of agent access tied to real requests.
This visibility is foundational. Without it, there is no reliable way to define access boundaries or attach economics to agent usage.
Integrations
None of this requires replacing your existing website infrastructure. TollBit sits alongside your existing systems, providing an explicit access boundary and agent-facing surface for autonomous traffic.
Primary products involved:
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Why this matters
TollBit gives e-commerce sites, marketplaces, and other dynamic platforms a path to start monitoring, managing, and even monetizing their AI visitors.
