Agent Site & CMS for brands

Give your AI audience a version of your site designed for them

Your customers are using AI bots & agents to research and take actions on their behalf. Agent Site allows brands to serve these agents a machine-friendly version of their website that allows agents to efficiently and securely take actions and consume content, without continuous engineering effort.

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Echo’s human website with vehicle color and wheel controlsEcho’s agent site with Markdown content and vehicle configuration actions

Trusted by over 10,000 of the world’s biggest sites

Each with its own agent site, powered by TollBit

Trusted by the world's best websites

For AI search and crawlers

Optimize what AI visitors can read. No engineering required.

The Agent Site CMS helps your marketing team understand what AI sees on your site, add content that improves comprehension, and publish without frontend deploys or changes to your human site

Edit the agent version

Compare what a human receives to what an AI bot receives, add what is missing, and easily publish

Agent content editor with an updated Elara ownership answer

Tailor the content by AI platform

Target content to a specific bot or agent and serve the version built for it

Page versions delivered to different AI platforms

Create pages just for agents

Create new pages, or add additional content such as FAQs and fact boxes to existing pages that agents see and your customers never do, published instantly without a deployment

Agent-only pages with platform targeting, activity and publishing status

For advanced AI agents

Test what OpenClaw, Hermes Agent, Dots, Grok Bot, Muse and InstinctOpenClawHermes AgentDotsGrok BotMuseInstinctOpenClaw can accomplish. Optimize what it can’t.

Advanced agents arrive with a job to do on your customer’s behalf. TollBit Agent Site shows you how they use your site, whether they complete tasks, and what you can improve to help them succeed.

Choose what agents can do

Make the website features and connected services that matter to your customers available as agent actions

Available agent actions for configuring a vehicle, comparing models, requesting a test drive and finding a dealer

Give agents clear instructions

Each function explains what it does and what information to provide, so agents can find and call it to operate more efficiently on your site

Find inventory action with required model and location parameters

Focus on the experience, TollBit handles the protocols

Automatically support every emerging protocol, from MCP and WebMCP to A2A, ACP, and whatever comes next, without additional engineering lift

Test how agents handle customer tasks

Define a task and run it across agents. See success rate, time to completion, and cost per task on your site and on the agent site and watch the numbers improve as you optimize.

Task performance comparison showing Agent Site and website success rates and median task time

Analytics for the next trillion visitors to your site

Powerful server-side analytics to help business and marketing teams understand their growing AI audience. Enterprise-ready with RBAC, multi-market support.

Find the content they come for

Identify where to focus: the pages AI crawlers can’t load and the pages they read but never send visitors to

Page analytics ranked by AI reads and referrals

Turn insights into content

Add what is missing, publish and measure every change: AI requests, successful access, and referrals, before and after you publish

AI reads before and after an agent content update

Know which agents visit your site

See which AI platforms and agents request your content, how often they visit and how that activity changes

AI reads by platform over time

Works with your existing CDN

Understand AI traffic through integrations with Fastly, Cloudflare, Akamai, and AWS. Keep the infrastructure your website already relies on.

Set up your agent site without a website migration

Changes to your Agent Site won’t affect your human website. Keep the infrastructure you rely on, with TollBit handling hosting for the agent version.

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#1

Benchmark your website

Before making changes, measure crawl success per page and identify the sections of your site that AI crawlers can’t access or read.

#2

Add agent experience, don’t rebuild

Keep your website, hosting and existing CDN. Add the agent experience at your current website addresses without rebuilding your frontend.

#3

Publish content for agents

Serve updated content and new pages to agents. Make changes in TollBit without waiting for a release of your human website.

Your human site stays as is

Keep your website, public addresses and infrastructure you already run. Serve agents their own version.

Actions for customer tasks

Interactive Agent Site gives agents a path built for the task, shows you whether they finish, and lets you fix what stops them

Insights you can act on

See what agents read. Benchmark customer tasks to find where the experience needs work.

Shape what AI reads

Understand what AI sees, improve your content, and publish without deploys or changes to your human site

Publish without a frontend release

Publish new agent content from TollBit without rebuilding your human frontend

Make your website work for AI agents

Control what they read, choose what they can do, and understand how they use your site with TollBit Agent Site

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