Brand solutions
Your next trillion visitors are AI. Is your website ready?
TollBit gives brands an optimized site designed for this new agentic audience, the tools to publish content designed for them without engineering effort, and advanced analytics to monitor them.
Your new audience is here. Give them a site that works.
AI bots and agents already visit your site constantly on behalf of your customers. They're gathering facts to answer a question, comparing your product to a competitor's, or completing a task on a human's behalf.
Traditional websites make that difficult. They were built for human visitors who can scan a page, close a pop-up, and navigate drop-down menus.
Agents struggle and often fail to navigate these sites. They get stuck on the interface elements, and they burn time and money for the customer trying to gather information or do something on your site. And unlike humans, they can't watch videos or make sense of content in an image or iFrame. You risk losing them to a friendlier site, and you'd never know because traditional site analytics tools can't track these agents.
Optimizing the website you already have only goes so far, in terms of tailoring custom experiences for this new audience. Brands that waited to build mobile sites lost customers to the ones that didn't. That's the problem we solve for your growing AI audience.
The agent-first web stack
TollBit gives you a machine-readable version of your site, served only to AI visitors. No impact on what your current customers see. We've been serving content to agents for some of the biggest sites, from CNN to CNET, over the past 3 years, so we've learned a thing or two about how to improve agents' on-site experience:
- Detect AI agents and route them to your agent-optimized site, ensuring your human site isn't slowed by the onslaught of autonomous traffic.
- Serve content in the format AI prefers.
- Give advanced agents an interactive path optimized for task completion.
- Publish new content and target it to specific bots and agents.
- Report on every AI visit from your server logs, which your traditional analytics can't see.
Provide a version of your site that is optimized for simple bots & agents that are completing research on behalf of your customers
Agent Site serves a structured, machine-readable version of your content on your own subdomain, while the site your customers see stays untouched.
- Help AI comprehend your content by serving clean, structured content instead of a page built for human browsing.
- Separate agent traffic from human traffic and stop paying unpredictable bandwidth bills when AI traffic spikes.
- Decide which agents get access, what they can access, and serve different bots different content.
- Publish new copy straight to the agent version of your site that is optimized for AI, based upon the questions AI is answering, without affecting your human site, all without any additional engineering effort.
- Automatically support every emerging protocol, from MCP and WebMCP to A2A, ACP, and whatever comes next, without additional engineering lift.
Ensure your customers can efficiently access your information, without incurring too much token cost: 87% average token reduction compared to a standard HTML site
Enable agents to take actions & complete tasks on behalf of your customers
Interactive Agent Sites give advanced agents a purpose-built path to complete real tasks on your domain.
- Support the agents already doing research for buyers, including Claude Code, Codex, OpenClaw, and more.
- Remove what trips up agents on a normal site: banners, pop-ups, modals, and other assets built for humans.
- Benchmark & test the tasks that matter to your business and see how often agents finish, how long it takes, and what it costs.
35% faster task completion and 100% task completion success rate for agents using TollBit Agent Sites
Monitor every bot & agent visit to your site
Bots don't trigger JavaScript, so traditional site analytics tools can't see AI visitors. TollBit Analytics integrates server-side, so every AI visit to your site shows up:
- See which bots and agents are accessing your site, how often they visit, and which pages they're accessing.
- Track referrals and click-through rates from AI apps back to your pages.
- Compare unsuccessful & successful attempts to fetch your site's content. Monitor errors served to agents & bots and identify opportunities for improvement.
- Identify top-performing pages to inform your content strategy for agents.
- Establish benchmarks and monitor the success of new agent-targeted content, and any other changes and experiments designed to improve AI traffic to your site.
- Visibility into which agents are hitting your Agent Site, what workflows they run, and where they succeed or fail.
You customize your site for specific human visitors. Do the same for your AI visitors.
Simple bots and crawlers
Bots reading a page to answer a question. They need facts they can easily access, in text they can easily read.
Advanced research and task agents
Tools like Claude Code, Codex, and OpenClaw working through several pages to complete a task. They need optimized formats built for them and interactions that behave predictably.
Personal assistants
Advanced personalized agents take action on behalf of a named customer, such as Muse, Instinct, and Open AI Dots. They need authentication, payments, CLI and API access, and can benefit from hyper-personalized experiences.
Getting started
TollBit sits alongside your existing systems, with simple integrations, providing an explicit access boundary and agent-facing surface for autonomous traffic. None of this requires replacing or removing your existing website infrastructure. Your main website is untouched, and your human visitors will continue to receive the same experience. Agents & bots will be redirected to a parallel optimized site for them.
If you're interested in learning more, please request a demo or email our team at team@tollbit.com.
Trusted by the world's best websites
Optimize your site for your new audience.
TollBit gives you a machine-readable version of your site, served only to AI visitors. No impact on what your current customers see.