July 29, 2025

DataDome and TollBit Partner to Protect and Monetize AI traffic

The conversation around AI agents and website content has shifted dramatically. Across industries, businesses are grappling with a surge in AI-driven traffic, and determining what is malicious and what is valuable. Our customers have been asking: How do we control this new wave of traffic while unlocking its potential?

TollBit’s new partnership with cybersecurity leader DataDome answers that question head-on. By combining DataDome’s world-class cyberfraud protection with TollBit’s AI monetization platform, we’re giving publishers, brands, and creators the ability to both protect their content and turn compliant AI traffic into a new revenue stream.

This partnership builds on TollBit’s ecosystem-wide approach, following recent integrations with Human Security and Fastly, to ensure that no matter what tech stack you use, you can monitor, manage, and monetize AI traffic at scale.

Why This Partnership Matters

Agentic AI (AI bots and agents that act with intent) have become one of the fastest-growing sources of traffic online. DataDome reports that AI traffic has tripled across its customer base in just six months, with nearly 1.2 billion requests from OpenAI crawlers detected in June 2025 alone.

The challenge is clear: it’s not enough to simply block bots anymore. Businesses need granular control to distinguish between bad actors and legitimate AI requests all while capturing the value of that compliant traffic.

With the TollBit + DataDome integration, you get:

• Real-time protection from malicious AI scraping.
• Monetization tools (like branded paywalls, customizable pricing, and automated authorization) to convert approved AI requests into revenue.
• Unified visibility into all bot activity, giving you actionable analytics and insights.

“Agentic AI is forcing every business to rethink how they handle traffic, revenue, and risk,” said Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome. “It’s no longer enough to just block bots; you need to identify intent, control access in real time, and monetize it when it makes sense. That’s why our partnership with TollBit is so powerful. Together, we’re giving businesses the tools to protect their assets and turn AI agent traffic into a new revenue stream.”

How It Works

1. Detection & Classification
   DataDome identifies and blocks malicious bots in real time while routing compliant AI bots for evaluation.
2. TollBit Monetization Layer
   Compliant bots are directed to TollBit, where you set your own pricing and rules for AI access—whether it’s pay-per-crawl or subscription-based.
3. Full Control & Insights
   Through one integration, you gain granular reporting on who’s accessing your content and how, turning previously lost traffic into measurable value.

What This Means for DataDome Customers

DataDome customers can now seamlessly integrate TollBit to:

• Turn AI traffic into a revenue stream, without compromising security.
• Maintain a tech-agnostic workflow as TollBit integrates directly with the platforms you already trust.
• Future-proof your business as AI agents become a growing share of digital traffic.

“Our partnership with DataDome is another step in creating an ecosystem-wide solution for publishers and creators,” said Toshit Panigrahi, CEO and Co-founder of TollBit. “By collaborating with world-class partners and maintaining a tech-agnostic approach, we’re uniquely able to integrate with the platforms our network already trusts.”

Get Started Today

AI-driven traffic is here to stay—but now it can work for you instead of against you. If you’re a DataDome customer, adding TollBit to your stack takes minutes.

Sign up for TollBit at tollbit.com or contact us at team@tollbit.com to learn more.

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