The front door for AI agents to access your content

Future-proof your content for any AI protocol. Control access, analyze traffic today, and prepare for monetization as the agent economy grows

Get started Contact sales

tollbit.yoursite.com

TollBit subdomain makes your content accessible for any AI protocol

Trusted by world's best publishers

Complete AI traffic control through TollBit for Web

Monitor, manage, and monetize AI traffic. All seamlessly integrated in one simple dashboard.

Explore TollBit for websites

Analytics

Monitor AI traffic

Real-time insights into AI bot traffic and content consumption patterns.

Learn more

AI Bot Paywall

Manage AI access

Redirect unauthorized bots to your dedicated subdomain, informing them clearly about authorization requirements.

Learn more

Paid Access

Monetize content

AI agents securely authenticate via TollBit. Publishers set rates, TollBit ensures compliance and payment collection.

Learn more

TIME controls their AI traffic through
tollbit.time.com

Enable paid access to your data for AI companies

From major brands to niche sites, over 1,400 publishers are monetizing AI access

View all publishers

API

MCP

USA Today

Bringing Comprehensive Coverage on Every Aspect of American Life

API

MCP

AP News

Trusted Global Reporting with Real-Time Updates

Newsweek

Cutting-Edge Insights on Global Affairs and Culture

TIME

Cutting-edge insights from a century of journalism excellence

API

MCP

Direct access

HuffPost

Insightful Perspectives on Politics, Life, and Culture

Forbes

Insightful Analysis and Visionary Leadership in Global Markets

API

MCP

Goal

Comprehensive Global Soccer Insight

Deploy AI-powered content access with NLWeb

One-click yoursite.com/ask endpoint deployment with enterprise-grade authentication, billing, and analytics

Explore TollBit for NLWeb

See how TIME handles this at tollbit.time.com/ask

Instant yoursite.com/ask endpoint

Check a box in TollBit dashboard — /ask endpoint goes live instantly at your subdomain. No servers, no setup required.

Enterprise ready

Complete with agent authentication, rate limiting, monitoring, and enterprise-grade uptime.

Agent-aware billing & analytics

Automatically charge AI agents per query while keeping it free for human readers. Real-time analytics included.

Explore TollBit for NLWeb

See how TIME handles this at tollbit.time.com/ask

Instant MCP endpoint

Flip a switch and your fully-compliant /mcp server goes live at tollbit.yoursite.com/mcp. No infrastructure, no spec implementation required.

Auth & payments built-in

We validate callers, meter usage, and settle payments automatically — monetize every query without issuing API keys.

Auto-distribution & analytics

Your MCP tools become discoverable in the TollBit agent network. Real-time dashboards show usage and revenue.

Launch your MCP server in minutes

Instant deployment, automatic monetization, and seamless distribution across the agent network

Explore TollBit for MCP

See how TIME handles this at tollbit.time.com/mcp

Explore TollBit for MCP

See how TIME handles this at tollbit.time.com/mcp

Human traffic

AI bot traffic

2019

2023

62.8%

50.4%

Human traffic has been steadily declining

since AI tools became widely available

perplexity

/pər'plɛksədi/

AI bot traffic is on the verge of surpassing human traffic

TollBit's Q2 2025 by the numbers

Protecting and monetizing the web at scale

Explore report

111B+

Total website visits analyzed by TollBit

1.6B+

AI bot scrapes detected

315M

Bot scrapes bypassed or ignored robots.txt instructions set by publishers

37M

Content transactions driven by our monetization infrastructure

Over $31M raised from leading investors in publishing, AI, and tech

TIME

Dan Primack

Axios

Lerer Hippeau

TollBit's traffic data has helped TIME negotiate content licensing deals with AI companies including OpenAI and the search engine Perplexity.

Read the press

tollbit.yoursite.com
to get started today

Try TollBit for free Contact sales

The front door for AI agents to access your content

Future-proof your content for any AI protocol. Control access, analyze traffic today, and prepare for monetization as the agent economy grows

Trusted by world's best publishers

Complete AI traffic control through TollBit for Web

Monitor AI traffic

Real-time insights into AI bot traffic and content consumption patterns.

Manage AI access

Redirect unauthorized bots to your dedicated subdomain, informing them clearly about authorization requirements.

Monetize content

AI agents securely authenticate via TollBit. Publishers set rates, TollBit ensures compliance and payment collection.

Enable paid access to your data for AI companies

USA Today

AP News

Newsweek

TIME

HuffPost

Forbes

Goal

Deploy AI-powered content access with NLWeb

Instant yoursite.com/ask endpoint

Enterprise ready

Agent-aware billing & analytics

Instant MCP endpoint

Auth & payments built-in

Auto-distribution & analytics

Launch your MCP server in minutes

Human traffic has been steadily declining

since AI tools became widely available

AI bot traffic is on the verge of surpassing human traffic

TollBit's Q2 2025 by the numbers

Protecting and monetizing the web at scale

111B+

1.6B+

315M

37M

Over $31M raised from leading investors in publishing, AI, and tech

tollbit.yoursite.comto get started today

tollbit.yoursite.com
to get started today