The Imperva + TollBit Integration is Now Live

AI systems are consuming more website content than ever before. A majority of this scraping is happening without consent, attribution, or compensation — placing strain on infrastructure and diminishing the value of high quality content.

As AI traffic grows, TollBit is continuing to expand its ecosystem, working across CDNs and cybersecurity platforms, to deliver a fully tech-agnostic solution that plugs into any existing stack.

Today, we're excited to announce that Imperva's Cloud WAF now integrates directly with TollBit, giving publishers and site owners an end-to-end solution to:

• Identify AI bots at the edge

• Enforce access rules

• Redirect AI traffic to the TollBit Bot Paywall

• Apply your content access terms and pricing

• Convert AI scraping into sanctioned, paid access

The release of this integration is another step forward for publishers and sites towards establishing fair compensation from AI bots while maintaining full control over their online assets. Imperva customers can create a TollBit account for free and easily set-up this integration in under an hour.

Why this matters

AI-driven content consumption continues to accelerate and just blocking bots is no longer enough. Site owners need a solution that gives them:

• Clear rules for how AI models access their content

• Visibility into who is consuming it

• Compensation when AI systems extract value

The Imperva + TollBit integration delivers exactly that — combining edge-level AI bot detection with sanctioned access and monetization.

How the Integration Works

Step 1: Imperva Identifies AI Bots

Cloud WAF's AI bot detection classifies crawlers, scrapers, and LLM collectors at the edge.

Step 2: Imperva Redirects AI Traffic

Using Imperva's open platform, you create a Security Rule that redirects AI traffic to your TollBit subdomain.

Step 3: TollBit Applies Access Rules + Monetization

Once routed:

1. TollBit evaluates the AI bot or agent

2. Access and pricing rules are applied

3. Payment is collected (if required)

4. Content is returned only after conditions are met

Step 4: Analytics Flow Back to Your Dashboard

By forwarding Imperva's traffic logs to TollBit, TollBit Analytics gives you complete visibility into AI bot activity, via reports designed for business users that include info on:

• Which bots are hitting your site

• Which pages they're scraping

• How often they're scraping

• How many human visitors they are sending back (referral data)

• And more

Key Benefits for Publishers and Site Owners

✔ Monetization

Turn uncompensated scraping into sanctioned, paid access.

✔ Control

Decide which AI bots can access your content — and under what terms.

✔ Visibility

Understand AI behavior, trends, and impact across your site.

Imperva provides detection and routing.

TollBit provides access, controls, and monetization.

Together, we are putting control back in the hands of content owners in the AI-era content distribution.

How to Enable the Integration

1. Forward Imperva Logs to TollBit

• Create a log connection (S3 or GCS)

• Select Cloud WAF > Security Logs + Access Logs (CEF format)

• Add appropriate bucket permissions

• Send bucket details to team@tollbit.com

2. Configure Bot Paywall Redirection in Imperva

• On the Imperva home page, select the Site you're looking to set up the Paywall for

• Navigate to Security Rules

• Add a rule matching AI bot user agents

• Set action to Redirect (302)

• Route traffic to your TollBit subdomain

For additional integration details, check out the TollBit Docs https://docs.tollbit.com/integrations/#imperva.

Get Started

If you're an Imperva Cloud WAF customer and want to activate the integration:

Create your own Tollbit account on the TollBit platform https://app.tollbit.com/sign-up.

Create custom rules in the Imperva Cloud WAF platform as instructed in the TollBit Docs.

TollBit is free for publishers and websites and you can be up and running quickly.