September 18, 2025
TollBit + DataDome Integration Is Now Live
The integration is live: DataDome customers can now activate TollBit directly and start monetizing compliant AI traffic in minutes.
A few weeks ago, we announced our partnership with DataDome to bring publishers and brands the ability to both protect their content and unlock new revenue streams from AI traffic.
Now that integration is officially live. DataDome customers can immediately begin routing AI agents through a secure, monetized path.
This means you can block what you don’t want, monetize what you do, and gain full visibility into all AI-driven traffic—all in one workflow.
What The Integration Gets You
Here’s what the live integration delivers today:
- Unified AI traffic view
See every AI bot request, inside one dashboard, providing your team with actionable insights. - Real-time protection
DataDome’s multi-layered AI detects and blocks malicious bots—including scrapers, fraudsters, and fake signups—in under 2ms, with an industry-leading <0.01% false positive rate. - Monetization out-of-the-box
Compliant AI agents are redirected to a TollBit paywall where you set pricing, terms, and access rules.
Hear from a customer:
“To ensure we are in control of who accesses our content, and to unlock new revenue from AI traffic to our leading online business publications, we turned to DataDome and TollBit,” said Patrick Hainault, VP Corporate Business Development at Mansueto Ventures, publisher of Inc. and Fast Company. “DataDome detects and handles the most sophisticated AI traffic, boosting our ability to monetize. In concert, TollBit manages access rights to our content by AI providers, based on rates we define, and handles payment collection. These two partners worked closely with us to deploy an elegant joint solution.”
Why It Matters for Publishers
AI traffic isn’t slowing down. In Q2 2025 alone:
- AI scrapes more than tripled across sites with TollBit Analytics.
- Robots.txt bypasses jumped nearly 4x.
- Traffic to the TollBit Bot Paywall surged 360%.
For publishers, the costs of ignoring this wave are real: higher CDN bills, strained infrastructure, and lost content value.
With the TollBit + DataDome integration, you can flip that equation—protecting your site while capturing revenue from compliant AI bots.
How To Activate The Integration in the Datadome Dashboard
1. Prerequisites
- Be an active DataDome customer with an Admin access role to the Dashboard.
- Have an active commercial relationship with a supported monetization partner.
2. Enable a Partner
On DataDome's dashboard, using Admin access:
- Open Management > Monetize section
- Enable your monetization partner
Enable your monetization partner Management > Monetize section of the dashboard
3. Define the traffic to monetize via TollBit
- Under Access Control > AI Agents, choose the AI/LLM user agents that should trigger Monetize response policy.
4. Verify Tolbit bot tollbot response policy
Setting the response policy to Allow ensures eligible Tollbot traffic flows correctly.
- From the dashboard, Go to Access Control > AI Agents
- Use the search to find tollbot
- Make sure Response policy = Allow. Update if needed.
Better Together: Protection + Monetization
The TollBit + DataDome integration gives publishers more than just control—it delivers scale, security, and monetization in a single solution.
- Proven protection: DataDome blocks over 400B+ attacks every year, keeping malicious bots out without slowing down performance.
- Monetization: TollBit is trusted by 3,000+ publishers and websites worldwide to set terms, monitor access, and capture value from compliant AI traffic.
Together, this means you can detect and block bad actors with industry-leading accuracy while opening new monetization opportunities from the AI traffic you approve.
To learn more about DataDome check out their blog post here: https://datadome.co/changelog/monetize-ai-traffic-datadome-tollbit-integration/
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